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{"id":70,"date":"2013-09-04T14:43:54","date_gmt":"2013-09-04T18:43:54","guid":{"rendered":"http:\/\/ampersandstudio.com\/blog\/?page_id=70"},"modified":"2023-07-13T13:06:28","modified_gmt":"2023-07-13T17:06:28","slug":"what-is-an-ampersand","status":"publish","type":"page","link":"http:\/\/ampersandstudio.com\/blog\/home\/what-is-an-ampersand\/","title":{"rendered":"What is an ampersand?"},"content":{"rendered":"

:: \u00a0<\/span>“dear mr. ampers\u2026”<\/b><\/span><\/h2>\n

Over the years, Ampers&<\/b>\u00ae<\/sup><\/strong> <\/a><\/strong>has received countless letters and phone calls directed to a “Mr. Ampers.” (**sigh**) <\/strong>So many, in fact, that it’s become my mission (<\/span>and burden!<\/em>) to educate folks, one-by-one if necessary, about the lovely ampersand<\/strong><\/em>. (If you happen to be one of the uninitiated, prepare to be enlightened.) Here we go:<\/span><\/p>\n

The ampersand ligature [&<\/b>] is an abbreviated\u00a0combination of the letters ET, the Roman word <\/span>for\u00a0<\/span>an<\/b>d<\/b>. Its name is derived from a spoken form\u00a0of the phrase\u00a0<\/span>and per se and<\/b>, used back in the early 1800s when it was actually the twenty-seventh letter of the alphabet. (true story!<\/em>)<\/span><\/p>\n

Thousands of beautiful \u2014 and often subtle \u2014 style variations of this fanciful character exist.\u00a0<\/span>Those variations in style <\/span>and attention to detail are very important to me.\u00a0<\/span>You see,\u00a0<\/span>I love type<\/b><\/a>\u00a0(and good design, too).\u00a0From corporate identities to publication design,\u00a0<\/span><\/span>from websites to direct mail and collateral \u2014 and virtually everything in between \u2014 Ampers& knows the “how\u00a0<\/strong><\/em><\/span><\/span><\/span>and why” of selecting the appropriate fonts and graphics\u00a0for getting your message across effectively\u00a0<\/span>and aesthetically<\/strong><\/em><\/span>.<\/span><\/span><\/p>\n

Ampers& Studio.
\n<\/b>Serving greater New England \u2014 and beyond! <\/em>\u2014 with award-winning\u00a0graphic design and typography since 1986. [
Make contact!<\/a><\/strong>\u00a0]<\/span><\/span><\/p>\n

Now that you’re in the know, please take a moment to browse and enjoy this site!<\/em><\/span><\/h3>\n

PS: If you love ampersands too, check out all these wonderful Ampersand items you can get on Etsy<\/a>!\u00a0<\/strong><\/p>\n

PPS: Oh, and as for the “assuming that because I am a business owner then I must be a Mr.” part \u2026 well, I think there’s still work to be done in that regard.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

:: \u00a0“dear mr. ampers\u2026” Over the years, Ampers&\u00ae has received countless letters and phone calls directed to a “Mr. Ampers.” (**sigh**) So many, in fact, that it’s become my mission (and burden!) to educate folks, one-by-one if necessary, about the lovely ampersand. (If you happen to be one of the uninitiated, prepare to be enlightened.) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"class_list":["post-70","page","type-page","status-publish","hentry"],"yoast_head":"\nAmpers& Studio | All about the ampersand [&]\u2014and why I love it so.<\/title>\n<meta name=\"description\" content=\"The ampersand symbol [&] is an abbreviated\u00a0combination of the letters ET, the Roman word\u00a0for\u00a0"and." 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