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{"id":1289,"date":"2010-01-02T08:00:00","date_gmt":"2010-01-02T13:00:00","guid":{"rendered":"http:\/\/ampersandstudio.com\/blog\/?p=1289"},"modified":"2021-08-10T13:38:22","modified_gmt":"2021-08-10T17:38:22","slug":"helvetica","status":"publish","type":"post","link":"http:\/\/ampersandstudio.com\/blog\/helvetica\/","title":{"rendered":"Helvetica"},"content":{"rendered":"\n

::<\/span> Helvetica<\/span><\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

ACCEPT NO SUBSTITUTES<\/span><\/strong><\/p>\n\n\n\n

It’s no secret; I love type<\/strong>. There’s something about letterforms that I find absolutely mesmerizing. As a I child, I would spend hours pouring over type specimen books, drinking in their subtleties of form. And my favorite was always Helvetica.<\/p>\n\n\n\n

Later on, when I was off at college studying typography, I learned that Helvetica was the favorite of a lot of other folks, too. In fact, its use is “universal.” (Pardon the pun, typophiles. :)<\/p>\n\n\n\n

Think you DON’T know Helvetica?<\/strong> Check out this PBS short video: Helvetica<\/strong> [link removed]. It’s actually a clip from a movie about the type face. (See? I told you there were a lot of other Helvetica enthusiasts out there!<\/em>)<\/p>\n\n\n\n

Think\u00a0you DO know Helvetica?<\/strong>\u00a0Try this fun game<\/strong><\/a>, where designer David Friedman found 20 logos originally designed with Helvetica and swapped\u00a0them out\u00a0with Arial. (Blasphemy!) Your job is to pick out the original. Have fun! (I got a perfect score! How about you?<\/em>\u00a0:)<\/p>\n\n\n\n

* * * * * * * *
ED. NOTE:\u00a0<\/strong>This entry was first\u00a0posted on\u00a0Blogger<\/em>, under the handle \u201campersandblogger,\u201d in January 2010.\u00a0\u00a0: :\u00a0\u00a0<\/strong>kf\/&, 8\/10\/21<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

:: Helvetica ACCEPT NO SUBSTITUTES It’s no secret; I love type. There’s something about letterforms that I find absolutely mesmerizing. As a I child, I would spend hours pouring over type specimen books, drinking in their subtleties of form. And my favorite was always Helvetica. Later on, when I was off at college studying typography, I learned […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[28,20,39,6],"tags":[57],"class_list":["post-1289","post","type-post","status-publish","format-image","hentry","category-ampers","category-blogger-post","category-time-wasters","category-typography","tag-time-wasters","post_format-post-format-image"],"yoast_head":"\nHelvetica - ampers& studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ampersandstudio.com\/blog\/helvetica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helvetica - ampers& studio\" \/>\n<meta property=\"og:description\" content=\":: Helvetica ACCEPT NO SUBSTITUTES It’s no secret; I love type. 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