What is an ampersand?

::  “dear mr. ampers…”

Over the years, Ampers&® has received countless letters and phone calls directed to a “Mr. Ampers.” (**sigh**) So many, in fact, that it’s become my mission (and burden!) to educate folks, one-by-one if necessary, about the lovely ampersand. (If you happen to be one of the uninitiated, prepare to be enlightened.) Here we go:

The ampersand ligature [&] is an abbreviated combination of the letters ET, the Roman word for and. Its name is derived from a spoken form of the phrase and per se and, used back in the early 1800s when it was actually the twenty-seventh letter of the alphabet. (true story!)

Thousands of beautiful — and often subtle — style variations of this fanciful character exist. Those variations in style and attention to detail are very important to me. You see, I love type (and good design, too). From corporate identities to publication design, from websites to direct mail and collateral — and virtually everything in between — Ampers& knows the “how and why” of selecting the appropriate fonts and graphics for getting your message across effectively and aesthetically.

Ampers& Studio.
Serving greater New England — and beyond! — with award-winning graphic design and typography since 1986. [ Make contact! ]

Now that you’re in the know, please take a moment to browse and enjoy this site!

PS: If you love ampersands too, check out all these wonderful Ampersand items you can get on Etsy

PPS: Oh, and as for the “assuming that because I am a business owner then I must be a Mr.” part … well, I think there’s still work to be done in that regard.